Bradesco Bank has been around for more than 90 years. The company enjoyed the distinction of being the largest and the leading bank in Brazil for years. However, everything changed in 2009 after the merger of their two closest rivals, Banco Itau and Unibanco. The merger resulted in the migration of the investors from Bradesco Bank to the newly formed Itau Unibanco, and it took them out from being the top ranking bank in the country to a mere second. Along with the formation of new formidable competition, the president of Bradesco Bank back then decided to retire because of his old age, and without any leader to lead, the future of the company is uncertain.
The board of directors back at the company’s headquarters in Sao Paulo started to look for the best candidates who could serve as the company’s 4th president. They scanned through the profiles of the current executives working for Bradesco Bank, and one name stood out. Luiz Carlos Trabuco Cappi, the executive vice president of the company who has been working with Bradesco Bank for decades, was chosen to become the next president. The board of directors pointed out that he has been loyal to the company, serving since he was still a teenager as bank clerk. They have also noticed his excellent record in helping the bank, including the times where he acquired 25% of the insurance market in the country under the control of Bradesco Bank. The board of directors knew that the company is in safe hands if Luiz Carlos Trabuco Cappi will take the position as the president.
After he was named as the next leader of the company, Luiz Carlos Trabuco Cappi formulated a plan on how he could make his goal a possibility. His goal focused on creating a program that would allow increasing the number of investors and assets working with Bradesco Bank. He called for several meetings, sharing ideas with his colleagues. Later on, he found out that Bradesco Bank could purchase HSBC Brazil, and even if the cost of the transaction were around $5.2 billion, it would be an excellent investment for the company, and it would allow their value to increase significantly. In 2015, Luiz Carlos Trabuco Cappi proceeded with his plan, and after he purchased HSBC Brazil, the value of Bradesco Bank at the stock market increased, and more investors decided to invest according to valor.com.br. It opened a lot of opportunities for the bank, and Luiz Carlos Trabuco Cappi should take credit for what happened.
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