Doe Deere

Doe Deree is the founder of LimeCrime, a popular vegan and cruelty-free make-up company. There is no question as to why Doe is known as “The Queen of Unicorns” for LimeCrimes make-up is known for its beautiful array of bright and elegant colors. So how did this queen come to be?

A recent interview showed that Doe did not just simply stumble upon becoming a quickly emerging name in the world of make-up, but her story of coming to be is unconventional. Doe came to New York from Russia when she was seventeen where her first achieved ambition was that of becoming a musician. Doe describes her time in Russia as being her most formative years as it was where she first discovered her entrepreneurial spirit by rocking temporary tattoos and selling them to her classmates at the age of thirteen. Doe was always one to be fearless in her self-expression which led to the birth of LimeCrime.

Doe had always been drawn to bright and vivid colors, but back in 2008 the make-up industry had yet to embrace such a thing, many still remaining with products with more natural tones. Doe then began to make her own where others quickly began to gravitate towards the bold and fearless colors and LimeCrime instantly began to make a profit.

Fearless self-expression is no stranger to Doe, aside from leading the way in bold and colorful make-up she also has a background in fashion from her time studying it in New York, further proving self-expression is indeed her passion. Daring self-expression is the foundation in the creation of LimeCrime. In her interview Doe expressed that any advice she would give to anyone attempting to follow their dreams is to continue expressing themselves and staying true to who they are.

This intimate look into the story of how The Queen of Unicorns and LimeCrime came to be is inspiring to those who find themselves wanting to set out and unleash their individuality on the world, no matter how bold their colors may seem. While Doe’s story is an unconventional one, it still remains to send a message that dreams are more than attainable for those who have the courage to pursue them and be themselves. Learn more: http://limecrime.tumblr.com/